Skakel & Skakel Design has created a new concept store for women’s fashion retailer Jane Norman, drawing on the club scene for inspiration.
According to design director Andrew Skakel, the client wanted a dramatic idea that would set the shop apart from its competition. ‘After a review last year we decided to take a fresh look at the design.
‘We wanted to create a more distinctive image – the client suggested a “clubby” feel,’ he explains.
The interior of the Edinburgh Ocean Terminal outlet ‘seduces shoppers into a darkened, theatrical atmosphere’, which is illuminated by white panels and bright pink back-lit displays.
Versions of the concept will be rolled out to other prominent retail locations in the UK over the next 12 months.
Skakel & Skakel won the project on the basis of its ongoing relationship with Jane Norman.