20 November 1997

Wolff Olins brands BA cut-price airline

Wolff Olins is working on the branding of British Airways’ cut-price airline, to launch next year. – Developed under the project name Operation Blue Sky, the airline will operate out

Brief

The implementation of British Airway’s infamous new identity doesn’t seem to be getting through at grass roots level. And it is the youngest BA travellers who are suffering the consequences.

Whatever you do, don’t mention Dyson

A “Dyson Free” edition of Design Week has been requested by Graham Barton of Benchmark Industrial Modelmaking. “We all love him,” says Barton, but he evidently fears that too much

DW changes number

Design Week’s telephone number is now 0171-970 4000. The fax number remains 0171-734 1770 until further notice.

Virgin hits the Internet

Virgin Megastore will be the first part of the Virgin empire to go fully on-line in January, when its entire catalogue of music, books and videos will become available for

Objective view

Jane Lewis investigates what clients want from product designers and discovers that they are not as highly thought of overseas as they like to imagine. Personality and economy are also

Doing the right thing

As the discussion over branding Britain continues, Janice Kirkpatrick says we must get involved and forget profit margins if anything positive is to come out of it. As the discussion

Case study – Boots mirrors

Lyons Associates, formerly Lyons Ames, has been capitalising on the growth in the cosmetics and toiletries sector, providing structural packaging and product design for projects ranging from Boots’ new brand

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