The article Charitable Works (DW 14 November) highlighted some of the difficulties inherent in working for charities.
There are undoubtedly problems – lack of resources, unfocused target audiences, etc – but, in our experience, nothing but good has come out of the considerable amount of work we have done in this sector.
We have repeatedly won awards for our efforts in CARE annual reports, Hanover Housing brochures and, most recently, being shortlisted for the 1997 Design Business Association Design Effectiveness Awards for the Pre-School Learning Alliance corporate identity.
Perhaps the most positive aspect of working in the sector is one of morale within the studio. There is a certain creative freedom in not having purely commercial pressures exerted on projects – possibly due to the fact that the clients are prepared to trust our judgment in return for considerably reduced fees. In our experience, a satisfactory quid pro quo.
The Jenkins Group