Shellys gets a revamp from Metropolis 88

Fashion footwear chain Shellys has installed a retail format created by Metropolis 88 at its branch in London’s Oxford Street.

The format was originally developed for the Leeds branch, and marks a change from Shellys usual practice of using a different design format for each store.

The concept uses metal walls and a magnetic merchandising system.

A spokeswoman for the 14-strong chain says the concept was applied again because of space restraints at the London site.

The branch in London’s Regent Street is due to be redesigned next year, and Metropolis 88 is understood to be pitching for the job. Shellys spokeswoman declined to comment on the project.