Steedman sets up new group

Dorothy Steedman, founder of Edinburgh graphics consultancy Almond Design, is launching a new venture, Design Energy Associates after leaving the group she formed seven years ago.

Her former business partner, John Franchetti, remains at Almond where senior designer Gary Haston has been made a partner. Franchetti describes Steedman’s departure as amicable. “She decided she wanted to tackle something different,” he says.

Clauses in Steedman’s contract with Almond prevent her from soliciting clients for 12 months after her departure. She has a portfolio of six clients established for the official launch of Design Energy Associates on 1 December.

Steedman has taken on two designers who fit the “forceful young image” she wants to present. “We are going to aim much more at the electronic market,” she says.

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