Wolff Olins brands BA cut-price airline

Wolff Olins is working on the branding of British Airways’ cut-price airline, to launch next year.

Developed under the project name Operation Blue Sky, the airline will operate out of Stansted Airport as a separate business and will initially fly to France, Spain, Italy, Scandinavia and Germany. Blue Sky will have its own staff and management.

Wolff Olins is handling name generation, identity, graphics, plane exteriors and uniforms. The new name will also be unveiled early next year. It is the consultancy’s first airline identity.

The British Airways identity was relaunched this summer, designed by Newell and Sorrell.

The new venture will be up against other so-called “no frills” airlines such as EasyJet, Ryanair and Debonair.