Registered by chance, or a Design Conspiracy?

Something fishy has gone on with Design Conspiracy’s spoof corporate name generator, www.whatbrandareyou.com that we brought you last month (Diary, DW 23 October).

All the ‘brands’ have been registered at Companies House since the website went live, says the group’s Ben Terrett.

Coincidence? Or has someone been meeting the naming briefs on the cheap?

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