Opie opens London brand museum

The Museum of Brands, Packaging and Advertising is scheduled to open in London’s Notting Hill in December, Design Week can exclusively reveal.

The museum is the brainchild of brand historian Robert Opie, and is the successor to Opie’s previous venture, The Museum of Advertising and Packaging, which was based in Gloucester for 17 years, until its closure in October 2001.

According to a spokeswoman for the project, the London museum will document ‘200 years of consumerism, as reflected in packaging design and brand development’.

It will house Opie’s vast collection of packaging and advertising ephemera, which charts the introduction and progress of products and brands over the past two centuries.

The collection is claimed to be the largest of its type in the world, boasting more than 500 000 items.

Opie’s stated mission is to ensure that ‘this part of our national heritage obtains the status it deserves’.

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