Restaurateur Tony Allan is launching an upmarket fish and chip chain, Fish! Kitchen, with an interior design concept drawn up by interior designer Paul Daly.
The scheme is a contemporary reinterpretation of the ‘working men’s café’, and each restaurant will feature bespoke designs, says Daly. An in-house team has designed the chain’s identity.
‘There are so many sites available in England for this type of offering,’ he adds.
Allan plans to open between six and ten Fish! Kitchen sites in London and the South of England. Other restaurant sites in the pipeline include Radlip and Clerkenwell. Fish! Kitchen aims to have three restaurants open by 2006. The company will also offer home delivery via liveried bikes.
‘Overall, the style is slick, comfortable and versatile. The restaurants will be low key and not over-branded, maintaining the traditional feel of a fish and chip shop,’ says Andrew Bassford, Fish! Kitchen managing director.
The first Fish! Kitchen restaurant opens next month in Kingston next to Jarvis Fishmonger.
It features a dining room, which seats up to 30 people, as well as a take-away area. The ceiling is silver and contrasts with a central granite-topped fish counter, which sits at the front of the shop with menus displayed on black glass boards overhead.