UK pollster You Gov is set to take on the brand consultancy sector with the launch of a brand tracker consisting of 1100 consumer brands. Brand Index will be updated daily, in order to be responsive to market events. It will be run by You Gov founder Stephan Shakespeare, who plans to target the marketing communications sector as well as other private and public sector clients, says You Gov managing director Panos Manolopoulos.
WPP reports a faster-than-expected recovery in its half-year results, with branding consultancies among those capitalising on a shift towards digital media and ecommerce.
Everything from climate change to growing inequality is affecting the way homes need to be conceived and designers are rising to these new challenges.
London’s Old War Office has been reimagined as a high-end destination, with period-inspired branding from design consultancy Greenspace.
Design studio Blond has crafted the latest addition to the refillable deodorant landscape, which forms a patina over time.