You Gov launches new brand tracker

UK pollster You Gov is set to take on the brand consultancy sector with the launch of a brand tracker consisting of 1100 consumer brands. Brand Index will be updated daily, in order to be responsive to market events. It will be run by You Gov founder Stephan Shakespeare, who plans to target the marketing communications sector as well as other private and public sector clients, says You Gov managing director Panos Manolopoulos.