5. Paul Smith Women

The design by Aboud Sodano for the Paul Smith Women invitation is based on a textile print created by Paul Smith for his new collection. Alan Aboud has designed invitations and ad campaigns for Smith since 1989. Each season, he varies the design according to the collection, but retains ‘a matter of fact’ approach to essential information about the show. This invitation is intended as a

‘hybrid’ of sporting information signage