Designer Jean Charles de Castelbajac is entering the world of perfumery with the launch of a fragrance, Castelbajac, from the end of this month. The perfume will be stocked initially in Selfridges, then by selected department stores and perfumeries nationwide from October. The fragrance, aimed at women, has been developed with Maurice Roucel, while the identity, packaging and bottle has been designed with Sylvie de France. The fragrance comes in three different sizes, the medallion, the companion and the nomad. De Castelbajac is best-known for his work in fashion and is working on costumes for the US TV series Sex in the City.
The design is the “rebellious” cousin of Fortnum’s handmade English chocolate line and even saw the consultancy work on the shape of the chocolate.
The previous branding for The B Team — which aims to make businesses more sustainable — was “dry” and “authoritative”.
Developed and launched by Heimat Berlin, the typeset uses original graffiti scrawled on the Wall during its 28-year history.
The publication – based in Washington, D.C.,US – has unveiled updates across its print and iOS offerings.