Eight creative individuals, including Pentagram partner Fernando GutiÃ©rrez and photographer Rankin, reveal their innermost thoughts in a ‘voyeuristic’ book designed by Elmwood for its client, Scheufelen Paper. Entitled Source and due to published at the end of September, the book aims to expose ‘the diversity and richness of everyday habits, loves, hopes, likes and dislikes’. Each participant in the project was sent a questionnaire with 57 questions. Answers were returned in the form of words and pictures. The Source book is printed on Scheufelen’s PhoeniXmotion paper stock.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design