Eight creative individuals, including Pentagram partner Fernando GutiÃ©rrez and photographer Rankin, reveal their innermost thoughts in a ‘voyeuristic’ book designed by Elmwood for its client, Scheufelen Paper. Entitled Source and due to published at the end of September, the book aims to expose ‘the diversity and richness of everyday habits, loves, hopes, likes and dislikes’. Each participant in the project was sent a questionnaire with 57 questions. Answers were returned in the form of words and pictures. The Source book is printed on Scheufelen’s PhoeniXmotion paper stock.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.