LDA develops first design roster

The London Development Agency has shortlisted 15 groups for its roster and the separate appointment of a Web design group.

Appointments will be made at the end of September or beginning of October, depending on whether the LDA decides to ask groups to present credentials at interview. Groups had to respond to tender briefs by today (Wednesday).

The design for print roster will be made up of three consultancies. LDA could appoint up to two Web consultancies ‘if we think it is necessary to appoint additional expertise’, says LDA marketing manager Anissa Williams.

Each group will be offered a minimum one-year contract with an opportunity to extend. LDA has an overall annual marketing and communications budget of £750 000, which includes design.

‘We want a broad range of expertise across the three consultancies for the design roster. The brief for the digital media consultancy is quite specific; the update and redevelopment of the website, which only shows half of what we do, and to maintain and develop it over the length of the contract,’ says Williams.

LDA is one of four divisions of the Greater London Assembly. It is a regional development agency, which was launched last July with four main objectives: economic growth, knowledge and learning, diversity inclusion and renewal, and sustainable development.