Human relations organisation The Tavistock Institute celebrates its 60th anniversary this week, with a revamped identity designed by R&D&Co.
The not-for-profit organisation handed the project to R&D&Co in January following a three-way credentials pitch.
R&D&Co creative director David Carroll explains that the institute wanted a fresh look that would mark its anniversar and help it reassert itself as the leader in the professional development, research and consultancy sector.
The branding focuses on the Tavistock name because of its heritage, with a visual language that is informed by the group’s work.
‘We wanted to show visually the work it does with individuals and groups, and how that overlaps and interacts,’ says Carroll.
The Bliss typeface is used to represent the name in reference to its heritage, while a ‘T’ is made up of a collection of overlapping dots, intended to be a visual representation of its work in encouraging the interaction of groups and companies.
The consultancy has also created a set of six core values for the institute. The branding will be applied to corporate literature, website, signage, journals, brochures and reports.
The Tavistock Institute was established in 1946, in theaftermath of World War II.
It works across Government, industry and non-governmental projects in the UK, Europe and across the globe to improve social care, regional and rural development.