Construct looks to Keith Haring and British railway signs for new fashion label identity

Hill and Friends is co-founded by Construct’s Georgia Fendley and former Mulberry creative director Emma Hill.


Construct has created the identity for new fashion brand Hill and Friends, which has been co-founded by the consultancy’s Georgia Fendley.

Hill and Friends is co-run by former Mulberry creative director Emma Hill, who worked with Fendley when she was brand director for the label – a role she left in 2013.

Hill and Friends sells fashion and accessories made in England and is launching this week at London Fashion Week.

For the identity, Construct says it took influences from old British railway signs as well as cultural icons of the 1970s and ‘80s, including Mr Men cartoons and the work of Keith Haring.

The consultancy says the palette is a white with “fat” black line and includes logotype, “wink” and “smile” marques and a series of brand characters which can also be used as an all-over pattern.

As well as the identity Construct has also designed the website – which features insider knowledge, on-brand projects and a digital game on the purchase page – and show invitations, printed items and visual merchandising and props to provide an immersive brand experience for the label’s launch at Claridge’s.


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