Nucleus acquires Hallmark to build ‘branding-to-IP’ group

In the first known tie-up of its kind, design consultancy Nucleus has acquired trade mark and intellectual property attorney Hallmark in a deal that will effectively double the group’s staff size to 60.

In an all cash deal for an undisclosed sum last Wednesday, Nucleus acquired the Trade Mark Owners’ Association, plus its two subsidiaries Hallmark Reserves and Hallmark IP, from a consortium of 12 member businesses including Tesco, Intercontinental Hotels, HJ Heinz, Nestlé and Cadbury Schweppes.

The Hallmark name is best known for its team of seven trade mark attorneys and support staff based at Hallmark IP in London’s Blackfriars, and bills itself as a top ten UK trade mark and IP specialist.

Hallmark will continue to run as an independent offer from its existing offices, but that there will be a new level of integrated services between the brand experience consultancy and the IP specialist, he says.

‘Increasingly, western economies have to compete in the global marketplace with ideas rather than manufactured products – essentially exploiting intellectual property. This deal enables us to provide the first integrated brand ideas-to-IP consultancy of its kind, which will help our clients fully exploit their intellectual property.’

Two other bidders from the legal industry contested Nucleus for Hallmark.

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