Project-X designs retail store for Newcastle United

Project-X has designed a retail store for Newcastle United Football Club, which opens at the club’s St James’ Park ground this Friday. The two-level, 1000m2 shop is a joint venture with Adidas, but will be run by the club. Project-X has created a number of retail designs for Adidas, including its flagship store in London’s Oxford Street (DW 18 November 2004).