Vibrandt dishes the dirt for Persil

Unilever is rolling out revised packaging designs for its Persil range, bringing them in line with the brand’s Dirt Is Good global advertising campaign. The packs were created by Vibrandt, which has worked for Unilever UK Home and Personal Care for a number of years.

The designs begin distribution this week and feature black and white photography, along with a ‘visual splat’ brand icon.