Following the outpouring of support for MG Rover last week, what can we learn from the demise of the carmaker, particularly from the special attachment the public feels towards such brands?

Mark Gandy

‘Unless this outpouring of support translates into sales, it’s little more than pre-Election, post-Saint Jamie Oliver belly-aching. MG and Rover used to stand for something; those values are no longer reflected in its cars. Bring those back and we’ll come back.’

Mark Gandy, Managing director, Brandhouse WTS

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