Smile at the friendlier face of packaging

I was in a computer store a few weeks ago and was bemoaning the unnecessary packaging used by some of the brands. Sennheiser headphones is a major culprit.

Then last week my business partner threw a new-style pack from Sennheiser on my desk fantastic. All is forgiven, Sennheiser.
My partner felt that the packaging, apart from being ’eco friendly’, was a joy to open the cutting of the cardboard even gives the appearance of a smile when you open the box.

It wasn’t designed by us, unfortunately, but it is worth a mention.

Mark Fanthorpe, Managing director, Umbrella Design, by e-mail