Someone has it in for British Steel it seems, judging by the poor timing with which rumours of the company’s corporate revamp found their way into the national press. Or is the real target Design House, which is working on the identity?
First the Financial Times mused on the revamp: “It will be interesting to see how the company explains it to share-holders and to staff about to lose their jobs.” The Daily Telegraph took it a step further this week, with what it claims to be the new identity created by Design House for 80 000 (above). The figure and image are both incorrect. Someone is scandal-mongering and the nationals are falling for it.