Brief

Lambie-Nairn @ The Brand Union has created the on-screen identity, corporate stationery and consumer advertising styling for Global Television in Canada. Global TV, which launched on Monday, is the single brand which will unite six individually branded TV stations including MITV in Nova Scotia and U.TV in Vancouver. The on-screen identity uses a series of visual puns on the image of a globe, including a goldfish bowl and the number zero. Consultancy account manager Alison Turner says the challenge was to convey the name ‘Global’ while distinguishing it from other similar brands. ‘Everything has the word global in it today, from pizzas to newspapers,’ she adds. Lambie-Nairn joined forces with its sister company Tutssels to create The Brand Union, a limited company, last month (DW 18 July).

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