Ah, the joys of a summer jolly during Cowes Week. The crew, just about to recreate the King-of-the-World scene from Titanic, if they can spare the energy, includes an Open Agency account director, folk from Imperial Tobacco and South West Trains, and our own Antipodean news editor. Can you tell who’s who?
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.