Audi TT’s individuality sets it apart from other cars

Graeme Bell is adopting the totally subjective appraisal of the Audi TT that he so derides in his posturing attempts to demonstrate a supposedly rare evaluative insight that lesser mortals do not possess (Letters, DW 14 August).

Indeed, to describe the Porsche Boxster as ‘gorgeous and sophisticated’ is still further proof of this outstanding and unique clarity of vision, which the poor disadvantaged British Design & Art Direction judges clearly lacked when they failed in their duties by overlooking it in favour of the TT.

There must, after all, be some merit in a car designed to confuse the bemused onlooker as to whether it is coming or going, as in the case of the Boxster with the total symmetry of its front and rear quarters.

The truth of the matter is that in a side by side comparison, it is the Porsche that fails to inspire, particularly in its failure to replicate the Speedster of the 1950s.

This was something that was unachievable anyway as the car was not an outstanding piece of design in the first place, but rather one that has assumed a certain status due to the fact that James Dean killed himself in one. Nothing whatsoever to do with the objectivity of product design.

The TT is, however, an outstanding and highly individual piece of design that combines form and function superbly. It is totally distinctive and unlike anything else on the road. Its beauty is evident from any angle and the driving experience is both outstanding and exhilarating, thereby justifying every criterion for its existence.

Furthermore, the people who designed it were also the ones that built it and bore the huge cost of development, thereby demonstrating a true belief in the power of radical product design.

Peter Rose

Creative director

Bertram Gough Communications

Birmingham B7 4AA

Start the discussionStart the discussion
  • Post a comment

Latest articles