Simply Cornish

Absolute has designed branding and packaging for a new luxury biscuit brand called Simply Cornish. Owned by Cornish bakery chain Warrens, the biscuits contain local ingredients including clotted cream and honey mead wine. The packaging offers serving suggestions such as ‘Why not crumble me over ice-cream’. Warrens briefed the consultancy to create a brand that could compete with existing heritage brands such as Furniss.