The Fifth Dimension is to adapt technology developed for military simulation training for use in retail design. The system, which is being developed for behavioural research and design consultancy ID Magasin, will provide a virtual reality replication of a fully stocked retail store.
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Have you been paying attention for the last four decades? Only one way to find out.
Design Week closes, having championed design excellence for the past 38 years.
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.