RD2 Media creative director Gary Haslam is to relinquish his creative duties in favour of a switch to head of operations from 5 April. Both he and business development manager Taslim Hashamy, who will become head of sales and marketing, replace managing director Catherine McLellan who is emigrating to Spain.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.
Developed by Vitamin London, the typeface uses letterforms taken from protest posters found at Black Lives Matter demonstrations.
The bottle will be made from sustainably sourced wood, and will debut with the Johnnie Walker whisky brand in 2021.