Duffy’s mission to volumise brand

Mission Symphonix, the hi-fi speakers manufacturer, has appointed Duffy Design to consolidate the brand’s look and feel across its portfolio of products and redesign its website.

The consultancy, which won the work last week, will redesign Mission’s stationery and marketing literature and create one visual language across the packaging of seven ranges of speakers, including the company’s flagship brand, Pilastro, which retails for about £20 000.

The consultancy has begun creating design templates, which will be applied across all work, including advertising. The website is expected to launch in April, while the first ad, designed by Duffy, should appear the following month, says Duffy Design managing director Tim Watson.

The consultancy will work on the design of exhibition stands later in the year, and the creation of a template for dealer advertising, he adds.

Mission’s core identity will not change, but, through the creation of the templates and packaging work, the look and feel of the company’s products will be brought into line.

‘We are coming up with a system for using the Mission identity in tandem with the products’ identities. We are assessing all the brands’ identities so they relate to each other better,’ says Watson.

‘This is about consolidating the brand and raising the brand awareness,’ says Mission Symphonix research and development manager/marketing manager Flick McKee.

The group won the work after a four-way unpaid creative pitch.