Hookson cements Wilson Connolly communications

Housebuilder Wilson Connolly is launching a consumer brand, with all communications material by Hookson, created by the merger of its two sub-brands, Wilcon Homes and Wainhomes.

The brand, to be called Wilson Connolly, will be launched on 1 March.

The logo, created by ad agency Publicis, will be ‘slightly different’ to the existing corporate brand, Wilson Connolly PLC, in colour and logotype, says Hookson director Bryan Hook.

Hookson is creating corporate and internal communications, annual reports, an intranet and an environment report for the brand. The annual report is the first piece to launch, on 1 March.

The design work will fuse the blue colourways of the Wainhomes brand and the red of the Wilcon brand, Hook says.

The work follows a surge of design and branding activity in the housebuilding sector, driven predominantly by mergers and acquisitions.

Last week, Basten Greenhill Andrews presented design concepts to housebuilder George Wimpey for the rebranding of its three sub-brands and overhaul of its master brand, as exclusively revealed by Design Week (DW 14 February).

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