Bisset Adams designer Dan Barber has overhauled the identity for Moral Support and created communications materials for the non profit-making multimedia performance company.
Barber took on the project on a personal and pro bono basis, although Bisset Adams allowed him and Moral Support to use its facilities, he says. Barber became involved with the organisation through an interest in theatre.
The new-look logo will launch at Moral Support’s annual fund-raising event on 1 March.
Moral Support produces and performs works involving a wide range of European theatrical styles and traditions, as well as new writing and performance techniques. Its main emphasis is on accessibility and socio-economic themes relating to human issues.
‘Its main aim is to get people interested in going to watch something live rather than sitting in front of the telly watching something recorded,’ Barber says.
The new identity is designed to reflect its core values of sharing, accessibility and humanism.
One of the challenges in creating it was getting away from the images conjured up by the familiar phrase ‘moral support’. ‘We had to get away from any connection with charities for disabled people or [people with learning difficulties],’ Barber says. A name change was ruled out because Moral Support’s fan base is largely generated by word of mouth and it wanted to remain recognisable to it.