A new store, Naked, designed by Four IV, the consultancy behind Istanbul’s Harvey Nichols store, opens for the first time tomorrow in Turkey.
The store is in Istanbul’s Istinye Park mall, while a second will open on 6 March in the Asian side of the city.
Unitim, which owns Naked and the Harvey Nichols franchise in Turkey, asked Four IV to work on designs in July, after it worked on Harvey Nichols.
The store is Unitim’s first retail concept and is intended to be a young fashion destination store, similar to All Saints or Miss Sixty in the UK.
Robert Thake, designer at Four IV, who worked on the store design, says, ‘We have emphasised the idea of movement in the store and really played upon the extravagance of the space.’
The design features a ceiling sculpture made from copper and steel rods, with linear forms coming out of the ceiling.
The graphics on the store’s bags, designed by Four IV’s associate director Richard Clayton, continue the theme from the sculpture.
Black dominates the 750m2 interior, from the resin floor to the exposed matt ceiling and black polished plaster walls.