Interbrand Group has won the job of branding the next FIFA World Cup, to be held in 2002 in Korea and Japan.
The group, which previously worked on FIFA’s own identity, will design branding for implementation across all media as well as sponsors’ products and stadiums for the event, to be hosted by two countries for the first time.
“The identity and branding will play a key role in expressing the spirit of co-operation between the two host nations and creating a bond among billions of football fans throughout the world,” says Interbrand international project director Andy Milligan.
TV viewing figures for the event are expected to exceed the 34 billion who watched the 1998 World Cup in France.
Staff in Interbrand’s London, Korea and Japan offices will collaborate on the project.