London design group Lapot has written and designed a new booklet for The Association of Chartered Certified Accountants, as the first part of a strategic repositioning exercise which could lead to a new corporate identity.
The group was brought in to conduct a review of the Association, which has 120 000 members.
“We realised the body needed to shift its focus from its members to those people who employ accountants. We have tried to get away from the conservative nature of the [accountancy] sector,” says Lapot director Jon Aarons.
Aarons says 10 000 copies of the booklet have been sent to corporate leaders worldwide.