The real challenge is to improve quality is to improve quality across the board

The kind of facile statement Tory MP Greg Hands recently made about public-sector identity work, saying anyone with ‘an average brain’ could do better, is beyond frustrating (Voxpop, DW 14 January).

However, I also think the comments made online in response are naive (see

If we want our contribution to be valued we need to focus on improving quality in our sector across the board. The point is that great design is priceless, but poor design costs a fortune.

In recent years, in the public sector especially, we have seen little of the former and way too much of the later.

Georgia Fendley, Creative director, Construct, London N1

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