Identica brews Kitchen & Pantry logo

Identica has created the branding and packaging for start-up coffee house Kitchen & Pantry, based in London’s Notting Hill.

Identica creative director Dana Robertson explains that ‘the illustration plays on the idea of the “mug-tree”, with the cappuccino cups and coffee beans dangling from the branches of a real tree to give a witty, but stylish marque.’

Robertson describes the colour palette as ‘earthy and natural, but contemporary, clean and mellow’.

The identity has been applied across crockery, takeaway packaging, bags, boxes, napkins and signage.