Levi’s publishes cultural review

Levi’s has published the first edition of its Antidote ‘zine’, an A6 cultural review, created by Lateral and its in-house team. It will be given away from Levi’s stores and features writing on events across major European cities. Kenny Wilson, president of Levi’s brand in Europe says, ‘Antidote will play an important part in the long-term development of the Levi’s brand.’