London design group NMO Design creates album artwork for Soulfields

London design group NMO Design has created the album artwork for Soulfields, an album by Devon’s deep house devotees The Rurals, due to be released next month on Peng Records. ‘The design started out by looking at the relationship of ploughed fields seen from above and Op Art works from the 1960s, especially the work of Bridget Riley,’ explains NMO creative director Nima Falatoori. ‘The initial designs were unfortunately a little bit too severe, so the design was softened with silhouettes of grass stalks bleeding into the artwork.’