For the greatest project on earth, I think we should hold regional heats and pitch the best designers head-to-head against the clock. Find out who can create a full set of Olympic symbols in under ten seconds; who can jump through the most hoops; and allot four minutes to create the opening ceremony concept. There should be a grand final to decide the roster under floodlights at Wembley. There needs to be a mix of youth and experience and a team of consultancies with their own specialist events, captained by a leader everyone respects.
Mark Bonner, Creative director, Gregory Bonner Hale