Blaze Communication has come up with a great way to sell its client, exhibition design and build contractor New Dimension: stick a streaker jumping over a wicket at a test match on the front of its promotional brochure.
An example of exhibitionism, you see. The brochure also includes pictures of Elizabeth Hurley and Elton John alongside corporate information.
How about selling the Labour party? Replacing the red rose logo with a picture of a washing machine would be a good start.
And the Conservative Party? Answers on a dirty, bulging brown envelope, please.