Delsey packs a punch with luggage range

ZEo, a new departure for French baggage manufacturer Delsey, has been conceptualised and designed by Paris-based consultancy Carré Noir.

ZEo, a new departure for French baggage manufacturer Delsey, has been conceptualised and designed by Paris-based consultancy Carré Noir.

Delsey is known for its “traditional kind of travel suitcases. It needed to diversify”, says a Carré Noir spokesman.

Zéo is a multi-use unisex bag which will be available in pink, black and blue.

The consultancy evolved the name, aiming for a “young, amusing feel, easy to pronounce in every language”.

Carré Noir designed Zéo’s graphic identity and a display stand with two “arms”. It will be sold all over the world. Carré Noir also redesigned Delsey’s corporate identity last year.

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