ZEo, a new departure for French baggage manufacturer Delsey, has been conceptualised and designed by Paris-based consultancy CarrÃ© Noir.
Delsey is known for its “traditional kind of travel suitcases. It needed to diversify”, says a CarrÃ© Noir spokesman.
ZÃ©o is a multi-use unisex bag which will be available in pink, black and blue.
The consultancy evolved the name, aiming for a “young, amusing feel, easy to pronounce in every language”.
CarrÃ© Noir designed ZÃ©o’s graphic identity and a display stand with two “arms”. It will be sold all over the world. CarrÃ© Noir also redesigned Delsey’s corporate identity last year.