With regards to last week’s Vox Pop (DW 14 March), the best marketing for design groups is word-of-mouth. The trick is to become front of mind and become talked about as ‘Was the group creative?’ ‘Was it inspiring and fun to work with?’ ‘Did it understand and help grow my business?’.
Imaginative communication that really captures your consultancy’s real personality and values is the best solution. When people complain about free-pitching they really mean doing design work.
All successful pitches need a degree of preparatory work. Researching the market, lateral thinking and considered analysis are needed whether you draw anything or not. For each pitch think differently and be true to yourself. Nothing comes for free anymore.