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New York consultancy Matter Inc has created the packaging for eye cream Orbe, which will be launched in May, from upmarket cosmetic brand Själ.

New York consultancy Matter Inc has created the packaging for eye cream Orbe, which will be launched in May, from upmarket cosmetic brand Själ. The anti-ageing cream, which retails at £110, is packaged in a minimalist-style round container with lower case lettering, and the name derives from the French for orbital, alluding to the orbital area of the eye.

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