Enterprise IG points us in the right direction on logo

I write with regard to your Diary section (DW 14 March).

I believe that the article is an attempt at humour and though I appreciate your efforts, I am afraid that in the case of writing about Cancer Research UK’s new marque, your rapier wit was rather misdirected.

Enterprise IG designed the identity for Cancer Research UK and it is a piece of work that we are proud of for all kinds of reasons.

Patrick Smith

Chief executive

Enterprise IG

London WC2