Laura Ashley plans for survival

Fashion and home furnishings chain Laura Ashley is not to change its logo, but may make adjustments to its store interiors, confirms a spokeswoman for the retailer.

The troubled chain, which recently saw the departure of chief executive Ann Iverson, is thought to be seeking a more contemporary image to boost its flagging performance.

The use of external consultancies “has not been confirmed”, says the spokeswoman. “Our creative department in-house is looking at things,” she says.

The retailer has worked with Diefenbach Elkins Davies Baron for a number of years.

Diefenbach Elkins Davies Baron director of business develop-ment Paul Haftke is leaving after six years. Haftke has no immediate plans except to “have a rest”. Managing director David Davies was unavailable for comment.

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