Edinburgh-based consultancy Nevis Design has created an identity for Mackenzie, a new fishing brand from spey `casting world champion Scott Mackenzie. Mackenzie, who designed the products himself, appointed Nevis in March, asking the group to consider the technical precision of his products. Packs and point-of-sale material have also been designed by Nevis. The brand is being rolled out at fishing shows and shops this week.
Thisaway has built on its branding for the rugby competition, incorporating the U-shaped logo into the trophy design.
Alongside an animated video, the stamps aim to incorporate “vivid” colour and “lo-fi-style” typography.
Wolff Olins global CEO Sairah Ashman discusses the design process, backlash and legacy of the London 2012 Olympics brand on its tenth anniversary.
As Cannes Lions 2022 comes to a close, we look at the winners of the top design prizes, including the first ever win for a Portuguese studio.