Edinburgh-based consultancy Nevis Design has created an identity for Mackenzie, a new fishing brand from spey `casting world champion Scott Mackenzie. Mackenzie, who designed the products himself, appointed Nevis in March, asking the group to consider the technical precision of his products. Packs and point-of-sale material have also been designed by Nevis. The brand is being rolled out at fishing shows and shops this week.
Despite the Government’s focus on science, creative jobs are far less likely to be automated in the future – so why is the arts faculty being neglected in schools? asks
A survey by recruitment agency Aquent/Vitamin T has found that 96% of creative and marketing professionals will leave a job within five years, citing the main reason as lack of
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.