Nevis Design

Edinburgh-based consultancy Nevis Design has created an identity for Mackenzie, a new fishing brand from spey `casting world champion Scott Mackenzie. Mackenzie, who designed the products himself, appointed Nevis in March, asking the group to consider the technical precision of his products. Packs and point-of-sale material have also been designed by Nevis. The brand is being rolled out at fishing shows and shops this week.