Edinburgh-based consultancy Nevis Design has created an identity for Mackenzie, a new fishing brand from spey `casting world champion Scott Mackenzie. Mackenzie, who designed the products himself, appointed Nevis in March, asking the group to consider the technical precision of his products. Packs and point-of-sale material have also been designed by Nevis. The brand is being rolled out at fishing shows and shops this week.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.