The Branding Iron’s campaign promoting Tesco’s commitment to selling Scottish produce is proving so successful its run is being extended throughout its 66 Scottish stores. The campaign promotes a variety of products ‘caught in’, ‘made in’, ‘baked in’ and ‘grown in’ Scotland via posters and other point-of-sale material. The Branding Iron, part of Tayburn Group, worked closely with Scottish printer Silverscreen on the project.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.