Brief

The Branding Iron’s campaign promoting Tesco’s commitment to selling Scottish produce is proving so successful its run is being extended throughout its 66 Scottish stores. The campaign promotes a variety of products ‘caught in’, ‘made in’, ‘baked in’ and ‘grown in’ Scotland via posters and other point-of-sale material. The Branding Iron, part of Tayburn Group, worked closely with Scottish printer Silverscreen on the project.