Prague hails business park

The Small Back Room has created a name and corporate identity for an area of Prague which will house a new shopping, leisure and office development.

The Kampus Park district is a 9.5ha area on the city’s south side. The logo has been launched to drum up investment in the development, designed by Czech architect Black & Veatch, which will feature 350 000m2 of retail space.

The environment and outdoor activities of the park are expressed by a leaf; a butterfly represents retail and shopping; and the star symbolises the offices and people, says SBR director Corrine Green.