I was interested to read about Oyster, the new Transport for London season ticket holders scheme branded by Saatchi Design. Saatchi Design ‘created’ the name because of its ‘meaning, sounds and associations’. Is this what they mean: ‘The London Underground and Bus network is my Oyster’. I don’t think that a season ticket or the […]
JHP is working on interiors concepts for German lifestyle brand Tom Tailor, as the clothing giant gears up for a series of retail openings across Europe next year. The company’s first shop in the UK, a 350m2 franchise store and showroom mainly targeting wholesale buyers, is launched in Norwich next week (pictured). According to JHP […]
In the beginning was the word and words were good enough. They were better than pictures because they had no need to wait for photographic chemistry, or censorship, or special effects, or video streaming technology to catch up. Words could take you anywhere and make you anyone you wanted. Words could fly you through outer […]
‘C’mon doc, don’t sweeten the pill, tell me straight, how bad is it?’ Hypochondria or not, we’ve all been there – fretting about the diagnosis of some ailment or other. Funny that should come to mind when considering Purple Circle’s ‘a clean bill of health’ theme (page from the annual report pictured) for Nottinghamshire Community […]
Jeremy Haines asks if free-pitching hides a bigger issue of falling margins, while Ian Cochrane offers his verdict on the dilemmas consultancies face
Northampton-based Milton Bayer has won a three-way pitch to create a portal-style website for estate agent Harrison Murray, which operates around 30 offices across the Midlands.
You stated correctly that Elmwood has designed the latest Scottish Ambulance annual report (News, DW 7 November). However, it was incorrect to say it was the third year running that the consultancy had worked on the project. It is the third year the creative team of Paul Sudron and myself have worked on the brief […]
The Reptile House has worked with US-based French photographer Vincent Soyez on the sleeve design for the latest single taken from Ms Dynamite’s Mercury Prize-winning album A Little Deeper. Shot in a run-down boatyard on New York’s Staten Island, the image communicates Ms Dynamite’s standing as an urban artist with a serious lyrical content, says […]
News (well, we use the term loosely) from Interbrand. You can now cast your vote for Brandchannel.com’s 2002 Readers’ Choice Brand of the Year. Alternatively, you could just get a life. The polls stay open until 31 December and the winners are announced in February 2003. Last year’s brand of the year was Apple, though […]
The National Army Museum North could soon be targeting a brand consultancy, having hired architect Austin-Smith Lord to create a £19m building on a 52ha site in Richmondshire, north Yorkshire (concept model taken from the NAM website pictured). The architect’s brief covers external and interior design. However, signage, identity and brand positioning are likely to […]
Designers who create ‘trendy’ identities for on-line banks may be misreading how consumers relate to the financial services industry, a leading brand consultancy says this week. The claim comes after the publication of research, commissioned by Henrion Ludlow Schmidt from pollster ICM, that reveals four out of five consumers have greater trust in high street […]
The Prince of Wales International Business Leaders Forum has unveiled the name and identity, created by Tutssels Enterprise IG, for its employee community involvement campaign, Engage.