A postcard history of Butlin’s holiday camps, curated by the photographer Martin Parr, goes on show next week in London. Our True Intent Is All For Your Delight is a retrospective of images commissioned in the late 1960s and early 1970s by the Dublin-based John Hinde Studio. Three photographers – Elmar Ludwig (Lounge bar and indoor heated pool at Butlins Ayr pictured), Edmund Nagele and David Noble – shot elaborately staged promotional tableaux of holidaymakers in Billy Butlin’s lounges, ballrooms and bars. The exhibition runs from 29 November until 18 January 2003 at The Photographers’ Gallery in London.
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