A postcard history of Butlin’s

A postcard history of Butlin’s holiday camps, curated by the photographer Martin Parr, goes on show next week in London. Our True Intent Is All For Your Delight is a retrospective of images commissioned in the late 1960s and early 1970s by the Dublin-based John Hinde Studio. Three photographers – Elmar Ludwig (Lounge bar and indoor heated pool at Butlins Ayr pictured), Edmund Nagele and David Noble – shot elaborately staged promotional tableaux of holidaymakers in Billy Butlin’s lounges, ballrooms and bars. The exhibition runs from 29 November until 18 January 2003 at The Photographers’ Gallery in London.

Latest articles